New Galaxy S8 Leak Suggests Surprising Design Choice

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#Samsung #GalaxyS8New Galaxy S8 Leak Suggests Surprising Design Choice : For a long time the expectation has been that Samsung would switch to a single model as the Galaxy S8, and this model would echo the S6 Edge and S7 Edge with the two long edges curving into the edge of the device. The curved screen is seen as Samsung’s ‘key physical attribute’ by many and helps the Galaxy devices stand out in the crowded retail market.

The two previous generations of flagships have also provided ‘vanilla’ handset options with flat screens – the Galaxy S6 and Galaxy S7 – although the release of the Galaxy Note 7 in Q3 last year (fiery issues notwithstanding) saw a single model with only curved edges. Putting the focus on a single design emphasises the message of innovation that Samsung always loves to push, it reduces the complexity of shipping multiple SKUs, and it removes the dangers of overestimating demand of one design over the other.

But the latest rumors point to Samsung staying with two models of Galaxy handsets, with the presumptively named S8 Edge, and a vanilla flat-screened Galaxy S8.

On the opposite side of the argument, a vanilla Galaxy S8 offers a number of competitive advantages.

Much as Samsung wants to push innovation, for many who just want ‘a phone that works’ the curved screen of the S6 Edge and S7 Edge leaned too far towards fashion and away from practicality. The screens catch many more reflections, and with no ‘guttering’ option in the TouchWiz UI, information at the edge of the display can become distorted. To highlight one example, watching an HD video with the top and bottom curving away from you is not a comfortable experience. The vanilla flat screened models are better workhorse devices.

With the Note 7 no longer available as an enterprise device, being able to offer a suitable replacement is one more objective that the S8 family will have to accommodate. Given the edged variant of the S8 is expected to command a hefty price premium, the lower price of the vanilla model should allow Samsung an easier route to the enterprise market.

Source : Forbes

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